A Marketing Consultant can help your business reduce churn rates and increase qualified customers. As a consultant, we will make a determination on the best marketing mix for your company. This will be determined based on trends and researching the market. Your marketing activities should focus on four key dimensions of customer needs: Solutions, Information, Value and Access.

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CRS will connect with the customer by developing your marketing mix by building a stronger brand, monitoring market trends along with developing a consistent ability to deliver quality and value. Your marketing mix will consist of the channels you use to deploy your services. Quite often the marketing mix is a combination of pricing, service delivery, advertising, and customer service. As a Business Owner, you are responsible for coordinating your marketing mix to improve your market share and penetration. Market Share is the selective demand that clients have for your products and services over other businesses. The Market Penetration is the growth of your firm within the market.

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What is the difference between a Marketing Plan vs. Marketing Strategy? 

 

Although the two terms are often used interchangeably, your Marketing Plan and Marketing Strategy are two separate elements of your business. Your Marketing Strategy is what you need to achieve with your marketing efforts, it's shaped by your business goals. Your Marketing Plan is how you are going to achieve those marketing goals, and it's the practical implementation of your Marketing Strategy. Both a Marketing Strategy and a Marketing Plan are necessary because they work hand in hand to promote and grow your business.